Organizing Your Online Business: What is the Best Technique?

Organizing Your Online Business: What is the Best Technique?

Picture of Daven Michaels

Daven Michaels

New York Times Bestselling Author, 30-year business veteran, and Executive Chairman of CurrentC Group.

Often, business owners tend to neglect their online presence, which often leads to failure in successfully carrying on their online storefront. Sometimes, it may be because the business owner has no clue about how online business works. You must not know everything to succeed in business. You can leverage the expertise of others to prosper your business — this is where online business outsourcing comes handy.

Here are some of the ways to organize and position your online business for success;

Revisit Your Ecommerce or Business Website

Obviously, you have a website already, which is why you can talk about online business. But, if you do not, the first step towards organizing your online business is to build a website. While you can leverage online website building programs to create your own website, you may need a bit of programming skill to make the website more interactive and more suitable for a business.

So, the best option is to outsource your website development to an expert — it doesn’t cost much to do so. The few dollars you will spend to build a professional website will pay off ultimately.

If you already have a website, when was the last time your website was revisited to integrate trendy and customer-friendlier features? Does your website load faster, or do prospects angrily turn away to your competitor’s website because your webpages are taken ages to load? You need to revisit your website and integrate success-oriented changes.

Pay Attention to Your Social Media Presence

Many of your competitors are making giant strides because they are investing time and resources in social media marketing. If you do not have a daily and quality social media presence, then you are paying only lip service to social media marketing. It also means you will be missing out on the tons of sales that can be achieved via social media channels.

Truth be told, social media marketing can be time-consuming— something that a lot of companies and business owners are not willing to do on their own. Instead, they outsource social media marketing to social media experts, while focusing on their core competencies.

Indeed, paying attention to your social media presence can be rewarding. Think of the millions of people who are on Facebook on a daily basis, including the massive number of people on other popular social channels such as Twitter and Instagram. It will give you a glimpse of the market segment you can attract to your business when you take social media marketing serious.

So, a social media expert will spend all the time and apply the needed social media marketing skills to help you generate social media traffic to your eCommerce website.

Finally, you should also organize your email marketing and other online advertising techniques, so that you can fully reap the benefits they offer.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.

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