Outsourcing Marketing: Should You Outsource Marketing?

Outsourcing Marketing: Should You Outsource Marketing?

Daven Michaels

Daven Michaels

New York Times Bestselling Author, 30-year business veteran, and Executive Chairman of CurrentC Group.

Outsourcing trend has continued to move upwards. Outsourcing marketing is also fast becoming quite trendy, especially with the economic downturn that is pushing tons of businesses and companies to increasingly seek for better ways of achieving cost reduction. Marketing outsourcing is quite a popular trend in the U.S as well as other nations. The tons of benefits that come with this trend are the major lures.

Outsourcing Marketing: How Does it Work?

When a business or organization chooses to outsource marketing, they are simply handing their entire marketing activities and demands to a third party company who is usually an expert in marketing. As mentioned in our article titled Outsourced Marketing: How Does It Work, most of the marketing outsourcing service providers are professional marketers who embark on research to study their client’s target audience and their buying habits. Consequently, they are able to come up with the best suitable strategies to target the audience. The outcome is usually impressive, especially in the aspect of increased sales and profits.

So, Should You Outsource Marketing?

Here are some of the top distinct benefits that make outsourcing marketing worth leveraging;

1: Access to Quality Talent and Skill

By opting to outsource marketing, a business or company is able to access better quality talent that ordinarily may not be available in-house due to limited funds to staff such professionals on a full time basis. As long as a company follows due diligence in hiring a marketing outsourcing company, it can be sure of getting nothing less than highly talented marketers to handle its products and services.

2: Reduction in Overhead Cost

Outsourcing eliminates the need to keep a marketing team in-house, which in turn leads to reduction in overhead cost. With outsourcing, any company can choose not to ever hire and pay a marketing team on a full-time basis. This indeed leads to huge cost reduction.

3: Elimination of Multiple, Biased Agencies

Also, when you opt for to outsource your marketing, you are indirectly negating the need for often biased, multiple specialist agencies. You are only using one centralized agency to cater for all your marketing requirements. Ultimately, the confusion that comes with multiple specialist marketing agencies is completely eliminated.

4: Flexibility Bonus

In addition to the above benefits at the disposal of brands and businesses, there’s also the added bonus of flexibility – in essence a company can up-weight or down-scale their marketing requirements as they deem fit. It is this type of flexibility that provides succor in uncertain economic environment.

It is important to mention that marketing outsourcing is not the same as sales outsourcing. It also differs from partnering with a contract sales organization.

The present day economic backdrop has caused even the well-known corporations to massively resort to outsourcing marketing, especially the significant aspects of their marketing. A typical example is the Guardian Newspaper that massively leveraged outsourcing to handle majority of their marketing design in 2010.

However, ensure you adopt profound selection process in order to hire the best possible outsourcing marketing services.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.

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