Outsourced Marketing: How Does It Work?

Outsourced Marketing: How Does It Work?

Picture of Daven Michaels

Daven Michaels

New York Times Bestselling Author, 30-year business veteran, and Executive Chairman of CurrentC Group.

Outsourced marketing is a great way to reduce the workload of companies and their over-busy managers. It is also a great way to get more aggressive and strategic with sales at lower costs. Marketing practices across diverse marketing channels such as social media, email marketing and display ads are going through transformation on a daily basis. Trying to keep pace with these rapidly changing marketing trends can be both daunting and costly for business owners. As a result, smart business owners and managers have figured out that outsourcing is the way out of their dilemma, both in terms of keeping up with the changing trends and keeping marketing cost lower. A reliable research showed that marketing outsourcing trend increased twice in 2011 and has maintained that upward move till date.

So, How Does Outsourced Marketing Work?

When you opt to outsource marketing, you are entrusting your marketing activities in the hands of professionals who go into research to determine your target audience/demographics, in order to gain insight into their purchasing habits and subsequently develop the most effective marketing approach and tools to target them. So, they are able to help you target and engage your prospects at the various stages of the buying cycle.

Benefits of Outsourced Marketing

If your company or organization does not keep a large marketing team in-house, opting for outsourced marketing would be the right direction to move. And of course, we all know the huge overhead cost that comes with hiring a copywriter, web developer, PPC or SEO consultant and other marketing professionals in-house, yet the tasks performed by these marketing experts are essential to profound and profitable marketing.

Big organizations may afford such cost but most of them are even increasingly resorting to marketing outsourcing to cut huge cost. For the small and medium-scale businesses, it is best to leverage outsourcing from the onset so that you can only pay for the marketing services that you need. For instance, you don’t have to hire a copywriter in-house since you only need sales copy when launching new products or giving a new face to an existing product. So, why employ a copywriter in-house and keep paying salary and other employment benefits for the service you only need occasionally? Obviously, the smart option will be outsourced marketing.

Here are additional key benefits that come with outsourced marketing;

A New Perspective

Marketing outsourcing providers can bring in an all new perspective to your marketing strategies to help your business accomplish more sales ultimately. Remember that the outsourcing providers also partner with other experts in the industry. This in return helps them to adopt best marketing practices that will give your business the leap forward that it needs.

Increased Sales

Since most outsourced marketing providers partner with other experts in the field, they are able to increase your sales channels and will also usually use more hands to accomplish sales at lower cost, and achieve increasingly effective outcome. The ultimate result will be higher sales, which means higher gross income and profit. Especially for small businesses, you may not have sufficient funds to engage such marketing expertise and marketing volume in-house.


One of the most desirable aspects of outsourcing is the flexibility that comes with it. You only pay for services you use and terminate the contract once your marketing goal for embarking on outsourcing has been accomplished.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.

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