Promoting a Podcast: Step by Step Guide

Promoting a Podcast: Step by Step Guide

Picture of Daven Michaels

Daven Michaels

New York Times Bestselling Author, 30-year business veteran, and Executive Chairman of CurrentC Group.

You want your podcast to be heard? Then it’s not enough recording, editing as well as uploading your podcast. You need to do more. You need to employ effective promotional techniques to attract listeners. You can outsource podcast promotion to experts who know how to attract the right audience in a short while.

You need to think creatively and engage your imagination in addition to being persevering so that you can generate the desired result with your podcast. These virtues and efforts will eventually pay off as your website’s “hit” counter will spike up substantially.

Here are some of the proven steps and approaches to generate good result from your podcast promotion;

1: Submit to Specialized Podcast Directories

You should research and identify specialized podcast directories. Subsequently, submit your audio content to those directories. You can engage directory listings to generate direct traffic to your podcast. If this is not something you have the knack or time to do, outsource podcast submission to an expert.

2: Submit Your Podcast URL to Search Engines

Another effective approach for promoting your podcast is to submit its URL to Google and other major search engines. The essence is so that people may not know about the existence of podcast directories that can find your site through search engines.

Therefore, you should target ranking high on major search engines by engaging the right keywords. It’s just the same way you will employ SEO-friendly techniques to optimize your other websites or content for search. You should pay attention to those search engines that keep directories, especially for podcast websites. This effort is rewarding because it will help direct your target audience to your podcast site.

3: Look out for Relevant Forums

These are forums that discuss topics similar to your podcast. So, seek them out and become part of their conversations. And, don’t forget to create a signature on that forum that links back to your site. This mini ad for your podcast site can be quite valuable.

Don’t stay away from the forum for a long time. Be regular and ensure you add posts frequently and make meaningful contributions. Avoid sounding overly promotional with your posts on the forums.

4: Contact Relevant Webmasters

Seek out webmasters in your niche and request for links exchange with them. You shouldn’t focus only on podcast webmasters, but also webmasters of blogs and e-commerce that are similar to your genre. Links exchange with these webmasters will increase your URL visibility as well as your search engine ranking.

Finally, you should also employ traditional channels (offline) to promote your podcast. How? Write and submit a press release to radio stations, magazines, newspapers, and TV stations. This will also help to create awareness about your podcast.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.

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