Sales outsourcing services provide businesses with the opportunity to achieve higher and increased volumes of sales. This is why more companies are leveraging outsourcing increasingly. The best part is that companies achieve higher sales, hence increased profit through sales outsourcing with minimal budget compared to hiring sales service providers in-house.
Complete or Full Sales Outsourcing
This is a type of sales outsourcing where a company outsources all of its sales to the third party. In this case, from promotional campaigns to actual sales, the entire sales activities are accomplished by the outsourcing service provider. The company can provide some guidelines or specific backgrounds for the sales promotions and campaigns.
A company can also allow the outsourcing service provider to engage their proven sales techniques for the services. As long as the sales outsourcing provider has shown proven efficiency in their track record, the client can rely on their professional capacity to offer the best possible sales service.
How Sales Outsourcing Works
Sales outsourcing service providers are accountable to clients regarding the entire sales activities and outcomes while representing the company. The task is professionally carried out in such way that the end-customers do not suspect they are not dealing directly with the brand owner.
In essence, the outsourcing provider is an extension of the brand he or she represents, bearing the responsibility of the entire operations and logistics that come with direct sales. Often, the provider is trained on sales engineering, as well as given training support associated with the client’s product. This way, the provider can align its sales approaches and methodology to the client’s specific product and/or services.
Outsourcing salespersons are indeed great resource to businesses and organizations. They do not take title to the brand or product they are marketing. Sales outsourcing services include the following;
- Contract sales vendors
- Manufacturers’ representatives
- Sales outsourcing consultants
- Sales agents
Outsourcing sales has become a top solution for companies, particularly when sales result becomes inconsistent. In this case, businesses supplement or completely replace internal sales team with sales outsourcing experts. In addition, this approach promotes increased cost saving for businesses. The cost saving comes from elimination or minimization of overhead costs that tend to increase a company’s overall running cost.
What Sales Activities/Functions are Typically Outsourced?
Typically, a company or business can outsource the following aspects of sales;
- Lead Nurturing and Lead Qualification: This is just an aspect of the sales process (partial sales outsourcing)
- Specific Product or Service Lines: Typical examples include parts or maintenance outsourcing)
- Customer Segments: A company can outsource the management of specific customer segment such as geographical locations that cannot be reached with ease. Another good example is niche segment management.
- Social media promotion
- Actual sales
Indeed, Sales outsourcing services are great resource to companies and businesses.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.