Hosting events can be a fantastic way to both market your business and to increase its value among your clients. We at 123employee.com started holding events for our business a couple years ago and it’s already had an incredibly positive effect on the company.
Holding events is beneficial on many levels but let’s talk about three specific ways it can help you.
Events Help Build Your Business
Events are a great resource for increasing your following by giving prospects an opportunity to get to know you and feel comfortable with you. By doing so, they’ll begin to trust you more easily than they would by watching a video or reading your newsletter. You’ll also generate profit by promoting and selling products and services directly from the event.
Cultivate Brand Image with Events
Creating a positive reputation in the marketplace can take a long time. Prospects will need to be exposed to your business a few times in order to feel comfortable using your services or buying products. Events speed up the process of brand awareness. Besides, meeting you in person brings down their level of apprehension considerably.
At 123Employee, apart from polishing the image of our business, holding events has allowed us to educate our market. The more educated a client is, the more successful he or she will be in their business. Events help to minimize the learning curve so clients and prospects can make educated decisions about their next steps.
Use an Exit Survey
Since we began holding events, our goal has always been to ensure that everyone who attends walks away not only satisfied, but having had an amazing experience. In order to evaluate whether or not our events exceed the expectations of our clients is to provide an exit survey at the end.
The survey itself doesn’t need to be very long. In fact, they shouldn’t be more than 5 or 6 pointed, specific questions about your event. Choose a few questions you’d like feedback on. Having short, simple surveys will increase the odds of your attendees completing them in full and providing you with valuable information. If you’d like, leave a small area at the end for any additional commentary from your attendees.
These surveys will allow you to make whatever necessary changes are required in order to better meet your clients’ wants, needs and expectations. They can also serve in the future as testimonials to the success of previous events.
What types of events can you host to help build your business? Please watch the attached video for a few more ideas.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee, http://www.123Employee.com. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Business Live! http://www.BeyondBusinessLive.com inspires entrepreneurs to meet challenges head-on in with revolutionary new theories and systems allowing them to design the business and personal lifestyles of their dreams.
9 thoughts on “Support Your Event Marketing Strategy with an Exit Survey”
Thanks for this informative content marketing piece. I like how you also tied in doing market research to help form your content marketing strategy. Many businesses will just throw content or products out there that they think their consumers will want, instead of backing it up will actual marketing research and data.
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This post has really opened my eyes on some ideas with content marketing and strategies we can use here to change the way we approach projects.
Thanks for this great insight.
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