Outsourcing marketing is so important. More importantly, you should outsource marketing to experts in order to reap the benefits outlined in this post to the fullest. Keep reading to learn about compelling reasons that drive firms to hire an external professional marketing team.
1: Marketing Isn’t a Core Task for Most Firms – Third Party Marketers Do Better Marketing Job
Especially for the majority of services firms, marketing isn’t a core function. In professional services firms, the leadership structure tends to feature more attorneys, accountants, engineers, management consultants and so on. Most often, a professional marketing executive isn’t in the picture for the leadership of these firms. Often, these service firms’ professionals do not have much clue about what thrives best in terms of the latest marketing techniques and trends. This is where expert third party marketers come in.
2: A Company Spends Less by Outsourcing Marketing
t is needless over-flogging this point as it is a well-known fact that outsourcing is generally cost-effective. Besides, your firm is able to access a wide expanse of high-quality skillset in the most affordable manner. You don’t have to recruit, train/retrain or supervise a professional outsourcing marketing team because they are already experts. So, all of these help you to save significant cost.
And, when you outsource marketing, you can bring the contract to an end if the marketing purpose for the meantime has been achieved. So, you only pay for the service you need and at your own time that you need it. And, as long as you have done careful selection and end up with the right marketing team, you can be sure of realizing a better outcome from the outsourcing partnership.
3: Content Marketing is Better Handled by Experts
Often, what you see in services firms and other firms is people who are not professional content creators meddling with content creation. Well, that could be condoned once upon a time, but not in this advanced and highly competitive business environment.
A firm needs to stay on top of the game with its content in order to beat the fierce competition. And, this can be achieved by going for a diverse content marketing skill via outsourcing. Specialized content marketing-related tasks such as website analytics, landing page design, search engine optimization, and marketing automation are not what just any employee in a firm can tackle.
It is important to hire a professional content marketing executive that understands “marketing in the now”. And, this will cost more if you hire in-house but will be super cost-effective if your firm engages the professional on an outsourcing basis.
Consequently, when the major part of the content marketing task is done, you can take a break from the contract and re-engage the services when the need arises — this is where huge cost saving comes in comparison.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.