Daven Michaels

Daven Michaels

New York Times Bestselling Author, 30-year business veteran, and Executive Chairman of CurrentC Group.

As a small business owner, you’re probably overwhelmed with the whole noise about digital marketing and you’re wondering why digital marketing? In fact, these buzz words have become even more popular in recent times that people are locked up at home and traditional storefronts are shut down because of the corona virus pandemic. Everyone needs to stay safe and observe social distancing.

Here are the major reasons for digital marketing;

1. It Costs Less than Traditional Advertising

Especially for small business owners and startup entrepreneurs, traditional marketing is far beyond their budget. They are better off investing whatever capital they have in growing and expanding their business.

But thankfully, they can take advantage of internet marketing to flaunt their brand and business offers to a wider audience in a super cost-effective manner. This will even produce better results in terms of returns on investment.

Digital Marketing Spend Report shows that more than 40 percent of entrepreneurs saved significantly as a result of leveraging online marketing to promote their brand. Consequently, the savings are ploughed back into growing and expanding their brands.

2. It’s a Great Way to Build Brand Reputation

One of the greatest yields from digital marketing is attraction of targeted traffic. When a brand continues to reach its online audience with informative contents, it will win their admiration and trust overtime. This in return will result in brand reputation.

The audience that has come to trust a brand will spread the word about its offers and would become loyal customers to that brand. They will constantly share, like, and tweet about the brand on different social media channels. This means more traffic to the brand’s websites at no cost.

3. It Meets the Need of Mobile Consumers

Digital marketing has become more productive and fruitful because of the proliferation of smart-phones, tablets, and other mobile devices. Some individuals in the uttermost parts of the world can explore a brand in the U.S. for instance with just a click of the button using any of these smart devices with the aid of an internet connection.

These days, many people shop from their comfort zones using these smart, mobile devices. So, it has become necessary more than ever for businesses to launch out online on a full scale, so that they can attract a wider audience and customers.

Going digital is the way forward in today’s business environment and a business cannot afford to remain traditional in terms of promoting its offers and carrying out business functions.

If you do not know how and where to begin digital marketing, you should consider outsourcing the task. It is affordable and more result-oriented to let an experienced digital marketer help you out. This will also afford you the time to focus on your core tasks.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.


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