Giving your business an online trademark

Giving your business an online trademark

Picture of Daven Michaels

Daven Michaels

New York Times Bestselling Author, 30-year business veteran, and Executive Chairman of CurrentC Group.

Considerably, branding a business online remains one of the crucial factors that establish your online presence – giving you a rapid growth rate within a short possible period. Giving your business a suitable trademark or brand is just like dressing properly. People address you the way you dress. The same thing applies to the brand. Your business can never be stronger than your brand. You probably must have also heard of the adage that says the chain cannot be stronger than its weakest link.

Boosting your business requires that you first get it well branded online. The next thing to do is to advertise your business. Let other people know what you are doing. Those who neglected this crucial first step always find their business stagnated; they may not be aware of what had caused such stunted growth. New businesses fail by the day due to the inability of the business operator to give the enterprise the required online branding.

Perhaps it is assumed that after all, you are aware of the importance of branding. Even if you lack the necessary information on how to do it, this article is going to equip you with the necessary tips.

There are about five notable steps of branding to be discussed briefly below:

Step 1

Establishing a strong and unique brand identity

You have to set how people would be seeing your business in the future and not what you feel your business is known to be. Whatever you implant into the consciousness of the people is what defines your business at large. The essential ingredients that you use in identifying your brand are brand name, color, brand voice, and brand logo.

Step 2

Build a Website

People’s increasing dependence on smartphones and digital devices has made owning of website an imperative choice for every business owner. Do not be surprised that people within your locality may still depend on sourcing information about your business that is probably situated next door to them! Do not keep them starved of information concerning your business.

Step 3

Improving Your Search Engine Rankings

Your online business will be boosted the more when you use SEO to make your website easily found on tops of search engines using popular keywords, phrases that are in line with what your business is offering.

Step 4

Utilizing Social Media

Millions of people are increasingly being addicted to social media than ever before. Thus, making social media a preferred choice for displaying what your business offers. One good aspect of social media is that these potential buyers could make purchases without quitting their social addictions.

Step 5

Paid Advertisement

With the use of paid advertisement online, your business is bound to move astronomically to a great height as Google and other renowned social media gurus showcase your business to their large customer database.


Branding is all about differentiating your business from the rest through unique designs and advertising. No business is collapsed for much intelligent branding. On the contrary, every business is negatively affected by little or no online branding at all.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams

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