It is quite obvious that businesses are not going to remain the same, at least for a while, after the corona virus is come and gone. The competition is going to be stiffer than ever and only the fittest will survive and eventually thrive. Being the fittest means being proactive and strategizing on how to ensure you win back your customers when you get back to business. Keep reading to learn more.
Right now, only businesses offering essential items such as groceries and medical facilities are allowed to open. The rest have wounded up momentarily and may completely fold up if they do not take proactive steps to remedy the situation.
Your Customers Keep You in Business
Of course, you know that no matter how great your product or service is, it will remain with you if there is no one to buy it. Your customers are the reason you are in business, which is why you should always think ahead in strategizing how to satisfy and retain them, especially in times of crisis such as the present corona virus pandemic.
Right now, people are taking refuge in their homes since they have to avoid a crowded place to avoid being infected. Many of these people are your customers, but they may not be thinking of your product or service right now except it is essential. If care is not taken, you may lose them completely even when you eventually get back to business.
So, How Do You Ensure You Retain Your Customers Eventually?
You need your customers to still be in business. You should take strategic measure to ensure your customers will return when you reopen for business after the crisis. Here are some tips that can help you;
Tip #1: Stay in Touch with Your Customers
Do not fold your hands waiting until you reopen business before reconnecting with your customers. This is the best time to show your customers you really care for them. Take advantage of all possible mediums to check on them. This is not the time to sound “salesy” with your message. Use emails, sms and social media channels to find out how your customers are doing and provide tips for them on how to stay safe while the pandemic lasts.
Your messages will become even more effective when you personalize them. This is a great act that will surely make them know you care about them beyond business.
Tip #2: Outsource Customer Service
Since your in-house customer reps cannot function right now due to the pandemic, you should outsource customers service to help stay in touch with your customers. It’s not a good idea to completely close down your customer service department. Your customers may still want to make inquiries regardless of the present situation. Hiring an independent contractor is a low-cost technique to ensure your customers can still stay connected to your business in this trying time.
Go ahead and put these two effective tips into practice.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.